Mahindra’s fastest start ever in SUVs
Six months into 2025 and Mahindra SUVs have already sprinted past a milestone the company once needed a full year to touch. Mahindra & Mahindra sold 301,194 SUVs in January–June 2025, the brand’s quickest march to the 300k mark. That alone equals 57% of its record 528,460 SUVs sold in calendar year 2024, putting the company on a realistic path to breach 600,000 this year—and carry that momentum into FY2026.
The April–June quarter (Q1 FY2026) was the company’s best-ever for SUVs, at 152,067 units—up 22% year-on-year. The surge did not fade as the new quarter began. June clocked 47,306 domestic SUVs (up 18%), and July improved further to 49,871 domestic SUVs (up 20%). Total vehicles (including exports and non-SUVs) hit 83,691 in July, a 26% jump versus a year ago.
Nalinikanth Gollagunta, CEO of Mahindra’s Automotive Division, called out the sustained momentum: July’s SUV tally at 49,871 units, strong double-digit growth across the board, and a pipeline boosted by recent nameplates. The XUV 3XO ‘REVX’ Series added fresh demand at the compact end, while deliveries began for Pack Two variants of the BE 6 and XEV 9e electric models—early steps in a broader EV rollout Mahindra has been priming for years.
Behind the headline numbers sits a simple story: SUVs remain the engine of India’s passenger vehicle market, and Mahindra is leaning into that shift with a deep bench of high-visibility models, aggressive capacity additions over the past two years, and product updates that keep showroom interest high. India’s festive months are still ahead, dealer stock levels are healthier than a year ago, and waiting periods on some variants have eased as production has caught up, giving the brand a cleaner runway into the second half of the calendar year.
The model mix that’s doing the heavy lifting
The XUV700 has been the clear anchor. Four years after its August 14, 2021 launch, Mahindra’s flagship has crossed a cumulative 300,000 in sales—304,725 to be exact—comprising 291,712 in the domestic market and 13,013 in exports. Over the past four years, Mahindra has sold 1.73 million SUVs in India, and the XUV700 alone accounts for 18% of that pie. In the April–July 2025 window, the XUV700 recorded 29,046 units, up 24%, placing it fifth in Mahindra’s internal SUV sales chart during that stretch.
It is not doing the heavy lifting alone. Demand for the Scorpio-N continues to be sturdy in both urban and semi-urban markets, while the Thar’s 4x4 appeal keeps it a weekend favorite that also doubles as a daily driver for many buyers. The XUV 3XO ‘REVX’ Series gives Mahindra a sharper shot in the crowded compact SUV aisle, where design updates and feature add-ons can quickly swing buyer interest. Taken together, these nameplates give Mahindra coverage across key price bands and use-cases—from lifestyle 4x4s to family three-rows and tech-forward compacts.
That breadth matters because the Indian SUV story isn’t a single-segment boom. Entry-level compact SUVs drive volume, mid-size crossovers bring in family buyers, and three-row models pull higher average selling prices. Mahindra has products planted in each of these zones, which helps balance supply, pricing power, and marketing focus as demand shifts between urban centers and smaller towns.
Two other factors are showing up in the numbers. First, the chip shortage hangover has faded. Dealer conversations point to smoother inventory flow versus last year, allowing Mahindra to convert bookings more consistently. Second, the company has been ruthless about clearing variant overlaps and simplifying configurations. Fewer build combinations mean faster throughput at plants and more predictable delivery timelines.
Electrification is still in the early innings for Mahindra’s SUV line-up, but the company is clearly laying the tracks. The start of deliveries for Pack Two variants of the BE 6 and XEV 9e puts real metal on road, even if at modest scale to begin with. Expect the brand to lean on its core SUV identity—tough looks, space, and performance—while layering connected tech and safety features that matter to first-time EV buyers in the segment.
What’s driving this surge right now?
- Fresh products and timely updates: The XUV 3XO ‘REVX’ launch added spark at the compact end; feature refreshes keep older nameplates relevant.
- Production discipline: Streamlined variants and capacity additions have eased waiting times on popular trims.
- Broader market tailwinds: SUVs now account for a majority share of India’s passenger vehicle sales, keeping showroom traffic steady even when small cars slow.
- Pricing and positioning: Mahindra’s spread—from lifestyle 4x4s like the Thar to family-focused models like the XUV700—lets it address multiple buyer profiles without stretching any single nameplate too thin.
Key numbers at a glance:
- H1 CY2025 SUV sales: 301,194 units (57% of CY2024’s full-year 528,460).
- Q1 FY2026 (Apr–Jun 2025) SUVs: 152,067 units, up 22% year-on-year.
- June 2025 domestic SUVs: 47,306, up 18%.
- July 2025 domestic SUVs: 49,871, up 20%; total vehicles sold: 83,691, up 26%.
- XUV700 cumulative sales since Aug 2021: 304,725 (291,712 domestic, 13,013 exports); 29,046 units in Apr–Jul 2025, up 24%.
Can Mahindra really top 600,000 SUVs in 2025? The math, for now, supports it. With 301,194 already in the bag by June and July coming in strong, the second half needs to hold a steady, not heroic, pace—helped by the festive quarter and smoother supply. The bigger swing factor is how well the company manages model mix. If the Scorpio-N and XUV700 keep their momentum while the XUV 3XO sustains early traction, the company won’t need extraordinary month-on-month spikes to get there.
Competition will not sit quietly, of course. Tata Motors will keep pushing its Nexon-Harrier-Safari ladder, Hyundai’s Creta is entrenched in the mid-size segment, and Maruti Suzuki has used the Grand Vitara and Brezza to claw back share. That pressure tends to sharpen execution. For Mahindra, the response formula is familiar: high perceived value, visible feature upgrades, tight supply control on popular trims, and a steady beat of EV progress without losing sight of the combustion core that pays the bills.
Watch a few markers through the rest of the year. First, waiting periods on high-demand variants—if they creep up again, supply is lagging bookings; if they ease while sales rise, the factory rhythm has improved. Second, the urban-rural mix—stronger rural offtake usually shows up in Scorpio and Bolero-family momentum. Third, how quickly EV deliveries scale beyond early batches—this will signal how much of 2026’s growth can come from electrified SUVs rather than purely from ICE models.
For now, the scoreboard is unambiguous. Mahindra has strung together its best quarter ever, hit a blistering mid-year milestone, and kept the order book warm with a spread of SUVs that speak to very different buyers. If the company holds this line through the festive stretch, 600,000 for the calendar year will move from bold target to baseline expectation.
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